2019 Media Kit - 4

4

INTRO

Our Members
Allocation of Time

Demographics

7%

25%

Other Tasks

Business Tasks

29%

39%

Personal
Management Tasks

Maintenance Tasks

Purchase Process Involvement
Final Decision Maker

Accessories

Significant Influence

Chemicals

Outside of Work
Interests

80

% drive a truck or
SUV for personal use

Provide Initial Recommendation

Equipment

65
57

Fertilizer

% enjoy DIY
projects
% watch pro golf on
TV often or very often

Seed

69
83

98
97
94
86
77
48
46
% go fishing

% play golf

% use a computer for work
% use a cell phone
for work
% have used the internet for
research before purchasing
% own their own homes
% earned an associate's
degree or higher
% earned a
bachelor's degree
Average years of age

22

Average staff size
including full-time &
temporary employees



Table of Contents for the Digital Edition of 2019 Media Kit

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